Mid-term 2 for Intro to Media Studies covers all the assigned readings, lectures, and guest lectures from September 27 to November 1. The test includes 33 multiple choice, true or false, and fill-in questions. You have the entire class period to take the test.
In preparing for mid-term 2, you should read and understand the following:
Steven Lubar, “Radio,” in InfoCulture: The Smithsonian Book of Information Age Inventions (Houghton Mifflin Co, 1993), pp. 213-241.
Reyhan Harmanci, Battle over KUSF’s Future Rages On, The Bay Citizen, March 19, 2011.
Sami Grover, Cutting-Edge Animation & Video, Made in Off-Grid Treehouses, Treehugger blog, July 20, 2011.
Robert A. Rosentone, “The Historical Film: Looking at the Past in a Postliterate Age,” in Marcia Landy (ed), The Historical Film: History and Memory in Media (Rutgers University Press, 2000): pp. 50-66.
Richard Campbell, Christopher R. Martin, and Bettina Fabos, “Television and the Power of Visual Culture,” Media & Culture: An Introduction to Mass Communication, 7th edition (Bedford/St. Martin's, 2010), pp. 143-171.
Joseph Turow, “Understanding the Strategies of Media Giants,” Media Today: An Introduction to Mass Communication, 4th edition (Routledge, 2011): pp. 192-223.
You should also review your class notes and be familiar with the following:
* early amateur radio and DIY culture
* radio's development into a consumer product
* radio and advertising
* radio and war
* the current state of KUSF
* Trout Gulch
* How-to Homestead
* Professor Kaiser's lecture about film and memory
* mainstream films construction of historical worlds
* early television sponsorship
* quiz shows
* the economics of reality tv
* threats and challenges to television
* the basic strategies of Disney, News Corp, and Google
* Professor Silver's lecture on Bob Dylan.
Also, review notes from class discussions of popular music projects and student media fasts.
Friendly reminder: consider studying and discussing this material with a classmate or small group.